Anca Chifu

Amsterdam, Netherlands

• Defined the product direction for the AI-native Platform Analytics space — not retrofitting AI into existing workflows, but reimagining the experience from the ground up: where intelligence is the interface, not a feature added on top.
• Defined and shipped an in-platform analytics experience used by 1M+ users (on the path to 1B+) across 13k customers including the majority of the Fortune 500 — spanning multiple visualization types and enabling self-service reporting and dashboard creation at enterprise scale, driving 117% growth in content creation.
• Led the migration from a legacy charting framework to a modern visualization library — delivering a zero-disruption transition with full backward compatibility and reducing defects by ~15%.
• Drove system-level caching and performance optimizations that cut initial load times to under 5s with a further 50% improvement — making large-scale dataset interaction viable for end users.
• Drove full WCAG 2.2 compliance across dashboards and charts — defining accessibility requirements, partnering with engineering to implement inclusive design patterns, and ensuring enterprise analytics met global accessibility standards.

Bucharest, Romania

• Led product development for a consumer-facing market research platform (Ipsos iSay), transforming it from a static presentational site into an interactive experience for survey participation and reward redemption — increasing survey completion by +5%, panel retention by +8%, and organic recruitment by +1%.
• Owned product direction for a sampling methodology tool covering quota selection, deduplication, fraud detection, and completion forecasting — significantly improving data accuracy and automating ~95% of processes.
• Led the Product Management team for 3 years, driving product strategy and end-to-end implementation of the sampling and panel website modules — managing complex stakeholder relationships across LATAM, India, EU, US, and South America, all operating on a shared global platform.