Anca Chifu

Amsterdam, Netherlands

• Delivered a new in-platform analytics experience across multiple visualisation types, enabling self-service usage at enterprise scale — driving platform adoption to 1B+ active users with 117% growth in content creation over six months.
• Led complex charting framework migration with a focus on risk management and quality — reducing defects from legacy customisation by ~15%.
• Defined caching strategies and system improvements to achieve page load times under 5s, followed by a further 50% reduction on large datasets.
• Shaped AI-native product direction, using AI as a strategic thought partner to bridge UX and technical feasibility — contributing to a company-wide shift toward decision-oriented, assistive experiences.

Netherlands

• Led product for a consumer-facing market research platform (Ipsos iSay), transforming it into an interactive experience — increasing survey completion by 5%, improving panel retention by 8%, and boosting organic recruitment by 1%.
• Owned product direction for a sampling methodology tool covering quota selection, deduplication, fraud detection, and completion forecasting — automating ~95% of previously manual processes.
• Progressed from junior product roles to Senior PM over 12 years, owning roadmap strategy for survey and analytics platforms used globally.
• Led user research initiatives and translated insights into product strategy across cross-functional agile teams.