Principal Product Manager
& Product Builder
I build products that bring clarity to complex systems and decisions.
Currently building analytics and platform products at ServiceNow.
Core skills
Working strengths
Tools & Technologies (Recent & Evolving)
AI-Native Builder Stack
Discovery & Strategy
Insights & Outcomes
Operating Models (Product Ops)
Selected Impact
A selection of outcomes I'm proud of
Building scalable product systems
Designed and delivered a new in-platform analytics experience across multiple visualization types, enabling self-service usage in a highly complex environment — driving platform adoption to 1B+ active users and 117% growth in content creation over six months.
1B+
Active users
117%
Content creation growth
Leading complex migrations
Guided the transition to a new charting framework with a focus on risk management, quality, and minimizing disruption to users — reducing defects from legacy customization by ~15%.
~15%
Defect reduction
Improving performance at scale
Defined caching strategies and system improvements to enable faster interaction with large datasets — reducing page load times to under 5 seconds initially, followed by a further 50% reduction.
<5s
Initial load time
50%
Further reduction
Shaping AI-native direction
Used AI as a strategic thought partner to bridge user experience and technical feasibility — shaping roadmap and aligning teams toward decision-oriented, assistive product experiences. While hard to quantify with a single metric, this work contributed to a broader shift in company direction toward AI-native experiences.
Company-wide
Direction shift
Building consumer-facing research products
Led product work for a consumer-facing market research platform (Ipsos iSay), transforming it from a presentational site into an interactive experience where users engage, complete surveys, and redeem rewards — increasing survey completion by 5%, improving panel retention by 8%, and boosting organic recruitment by 1% during that period.
+5%
Survey completion
+8%
Panel retention
Ensuring data quality through sampling systems
Owned product direction for a sampling methodology tool, owning quota selection methodology, deduplication and fraud detection, and survey completion forecasting — automating ~95% of processes and significantly improving accuracy.
~95%
Processes automated
Builds & Experiments
Side projects and things I've built
Kookxtra
A marketplace connecting people with authentic home chefs and groceries, combining product discovery with real-world logistics and operations — with a strong focus on building the operating system and processes behind it (Product Ops mindset), including automating delivery flows via lightweight n8n workflows.
Visit Kookxtra →
KidSpot
A discovery platform for families to find curated kid-friendly places and experiences, built with Next.js 100% vibe coded.
Transcript Insight Tagging Tool
A React app for structuring qualitative insights using JTBD tagging, Kano classification, sentiment scoring, and action routing — used to accelerate AI-assisted discovery loops and decision-making.
Ndlovu Youth Programme
Implemented and customized a ServiceNow instance to automate children's program operations in South Africa — improving process efficiency, tracking, and coordination across the NGO.
View case study →About Me
I'm a Principal Product Manager working on complex product systems, with a focus on clarity, usability, and scalability.
I enjoy working in environments where things are not fully defined and require structure — bringing together product strategy, user experience, and system thinking.
I'm particularly interested in how products evolve with AI, shifting from tools toward systems that support decisions.
On a personal note, I love spending time outdoors with my two kids, I'm naturally curious, and I'm passionate about automation and connecting with people.
Work Experience
2020 – Present
Principal Product Manager
ServiceNow
2008 – 2020
Product Manager & Product Roles
Ipsos Interactive Systems
How I Work
I lead continuous discovery
I lead a continuous discovery practice, regularly engaging with users (including internal customers) to understand how the product is actually used and grounding decisions in real workflows.
I bring clarity to complex systems
I simplify environments with deep dependencies into clear product direction and usable experiences. Context is king — I use frameworks when helpful and break them when needed. I love messy starts and I'm comfortable navigating uncertain middles.
I connect dots and build through collaboration
I identify patterns across teams and systems, managing boundaries between product and engineering to enable collaborative discovery (not handoffs). I thrive working in small, focused groups and prefer multiple small teams with clear goals to create shared understanding and deliver cohesive outcomes.
I lead with energy and ownership
I bring strong ownership and positive energy that helps move teams forward, celebrating wins and sharing product metrics to keep teams aligned and motivated. I also enjoy supporting and onboarding new team members, and I value the fresh perspectives and impact new minds bring to the product.
Let's Work Together
Have a project in mind? I'd love to hear about it.
Location
Amsterdam (Netherlands) / Javea (Spain)
Phone
+31 627 538 396